RA

I decided to go to 24 hour fitness with my brother for this assignment
Argument: Well right when I walked in, there were some attractive looking girls waiting speak to you. As soon as we said anything about a membership they quickly took down our names and set us up with someone that could help us. The person who helped us immediately took us around the gym asking us questions about our lives and what our interests were in joining a gym. It was a girl who took us around and she was being overly friendly kind of trying to flirt with us.

WATCO going to this gym on your body and health
Going to this gym will increase your strength and help you to look better and feel better
Because this gym provides more for you than any other gym it has a basketball court, lap pool, sauna, aerobic classes, new equipment that is state of the art, and all certified trainers that are ready to help at any time.

Audience: The audience was my brother and I and they did a really good job targeting us by having an attractive looking girl help us around and show us everything. They did a very good job trying to persuade us by slowly leading us in and trapping us in there and already getting us involved and acting like we were already going to join. They were very accurate with the things they said, they knew and understood the equipment that they had and how it was all used. They sounded very confident about their gym.

Ethos: She did sound pretty credible, it seemed that she really knew the gym well she was up on what everything did and what it will do for you. She knew a lot about fitness and she had a lot of personal experience with personal training.

Pathos: I am not sure what emotion she tried to use except for trying to make us feel bad if we decided not to get a membership at the time. It worked too I felt bad not buying a membership after all that sweet girl went through to show us around.

Logos: She did make it sound logical that this was the place for us because it had the things we liked. It had a pool and basketball court, things that my brother and I like to do. She knew our interests and played off those interests.

Effectiveness: It was very effective. They slowly lead you in and then before you know it you are already signing the papers about to join. They try to get you excited about the place by showing you all their neat stuff and playing on your interests. They ask about your personal life about why you are interested in working out and say that they will set you up with a trainer for free the first couple of times that will go over goals with you and show you what you need to do to accomplish them. They cover it all.