RA

This rhetorical analysis is on the Mac Vs. PC commercial.

1. Argument: The argument is that a PC has a lot of problems switching over to the new vista. The commercial makes look like buying a PC will give you a lot of problems. This argument seems real subtle, simple and logical.

WATCO buying a PC over a mac on the problems it will have

Buying a PC over a Mac will create more problems

Because downloading the new Vista can create problems for PC computers.

2. Audience: The audience seems to cover a wide range of people because everyone needs a computer these days. I would probably say they target middle class families and up and also college students. College students may be there biggest audience.

3. Ethos: Mac does do their research because the new Windows Vista does has had a lot of problems. Mac is also a credible source to rely on. It is well known that they make very good computers.

Pathos: This commercial appeals to laughter for the emotion they use. They make light of the fact that PCs have a lot of problems in a comical way.

Logos: It is logical after watching this commercial and the many others that Mac has to buy a Mac because it has less problems and runs better than a PC. It would be logical for me to buy a Mac considering all the problems that PCs have.

The argument is sufficient. The commercial does a good job persuading us that PCs have a lot of problems and the evidence they use is correct and well known.

The argument is typical because they found good evidence that most sources/experts would agree with. They are not making bogus statements about the PC. It is a very believable argument.

The argument is also accurate because we know that the commercial is not telling lies. Everyone knows that the new Windows Vista has problems. It is very clear and concise.

I believe that the argument is relevant to the audience as well. The audience does care because computers are a very important item to have. Most college students need a new computer and are looking for one.

4. I believe that the commercial does a good job at targeting its audience, because it is almost everyone, but I believe that a big part of the audience is college students. The commercials seem to appear on teenager shows.