Thursday, March 27, 2008

RA

Gatorade commercial with Dwayne Wade and Derek Jeter

WATCO drinking Gatorade on becoming a hero
Drinking Gatorade will help you rise to the top to become a hero
Because those who drink Gatorade have the will power and energy to conquer all others and become a hero
Whatever causes others to have will power and energy to defeat their contenders becomes a hero.

Audience: Specifically made for people who have active life styles and enjoy playing sports.

Ethos: This commercial seems to give Gatorade good credibility because it has Dwayne Wade and Derek Jeeter in it who are great athletes that drink Gatorade.

Pathos: This commercial uses a lot of emotion with the music that is playing. You feel inspired and energized to go out and do the same things as

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